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We’re Being Lied To Everyday!

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blogger_gary_nutritionI think by now, if you’re reading this, you have drank the health & wellness Koolaid to some extent. You might not believe in many of the conspiracy theories, but trust me, every day even I am in total awe at what is actually happening in the grocery store. If you don’t care for yourself, at least read this with your children in mind.

I’ll outline just a few quick examples of how you’re being deceived in the grocery store:

POM vs. Coca Cola: The amount of pomegranate juice in Coca Cola’s deceivingly named ‘Pomegranate Blueberry’ contains a fraction of actual pomegranate juice. ““What’s misleading consumers here is they have no way on God’s green earth of telling that the total amount of blueberry and pomegranate juice in this product can be dispensed with a single eyedropper,” declared POM’s lawyer, Seth Waxman, during yesterday’s oral arguments. “It amounts to a teaspoon in a half gallon.” The Coca-Cola beverage under attack – called “Pomegranate Blueberry” – contained 0.3 percent pomegranate juice, 0.2 percent blueberry juice, and 99.4 percent apple juice.” (Forbes)

Nutella: A woman sued Nutella for marketing their product as ‘healthy’ and ‘balanced nutrition’. The lawsuit was settled for $3.05 million. Ferrero also agreed to modify its advertising and website.

Activia Yogurt: As reported in Business Insider, “Falsely touting the “clinically” and “scientifically” proven nutritional benefits of the product, Dannon even got a famous spokesperson, Jamie Lee Curtis, for the supposed digestion-regulator. But after a while, some customers didn’t buy it.
A class action settlement last year forced Dannon to pay up to $45 million in damages to the consumers that filed the lawsuit and others who said they’d been bamboozled. The company also had to limit its health claims on its products strictly to factual ones.”
Frosted Mini-Wheats: Look, I love Frosted Mini-Wheats, I could eat a box in one sitting, but I avoid it as much as possible. Sad but true, even Frosted Mini-Wheats got in trouble for their ads not living up to the hype. Having claimed that it improved kids attentiveness by 20%, where it was more like 1 in 9 kids. I assume that 1 kid was the only one not sleeping at the time of the trial.

Bottom line is that you simply cannot trust the bullshit on packaged goods labels. The solution to not being influenced by deceiving claims is not reading them in the first place. Rule of thumb, the more claims on the package the more you should avoid the products. Healthy products stand on their own merits.

Good news is that there are great trends in the grocery store giving you more healthy options! Support organic and less processed options and even the prices will get more attractive. In 10 years we’ll wonder how we survived the processed food revolution of the late 20th century!!

By: Gary ‘Ikkuma Guru’ LeBlanc


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